B.A measure called Herfindahl-Hirschman Index is used to measure the degree of competition in an industry. The HHI is the square of each firm's market share summed over the firms in the industry. (Where market share is the percentage of sales in the market accounted for by that firm). For example, if an industry contains only three firms and their market shares are 60%, 25%, and 15% then the HHI (by squaring each firm's share and summing them) is 4450. Some economists classify the market structures according to HHI scores. An HHI below 1,500 indicates astrongly competitive market, between 1,500 and 2,500 indicates a somewhat competitivemarket, and over 2,500 indicates an oligopoly. Given the information in the table, calculate the HHI in this industry. If yahoo and Bing were to merge, what would the HHI be?

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B.A measure called Herfindahl-Hirschman Index is used to measure the degree of competition in
an industry. The HHI is the square of each firm's market share summed over the firms in the
industry. (Where market share is the percentage of sales in the market accounted for by that
firm). For example, if an industry contains only three firms and their market shares are 60%,
25%, and 15% then the HHI (by squaring each firm's share and summing them) is 4450. Some
economists classify the market structures according to HHI scores. An HHI below 1,500
indicates astrongly competitive market, between 1,500 and 2,500 indicates a somewhat
competitivemarket, and over 2,500 indicates an oligopoly.
Given the information in the table, calculate the HHI in this industry. If yahoo and Bing were to
merge, what would the HHI be?
Search engine Market share
Google
67%
Bing
18
Yahoo!
11
Activate Windo
Go to Settings to act
Ask
3
AOL
1
Transcribed Image Text:B.A measure called Herfindahl-Hirschman Index is used to measure the degree of competition in an industry. The HHI is the square of each firm's market share summed over the firms in the industry. (Where market share is the percentage of sales in the market accounted for by that firm). For example, if an industry contains only three firms and their market shares are 60%, 25%, and 15% then the HHI (by squaring each firm's share and summing them) is 4450. Some economists classify the market structures according to HHI scores. An HHI below 1,500 indicates astrongly competitive market, between 1,500 and 2,500 indicates a somewhat competitivemarket, and over 2,500 indicates an oligopoly. Given the information in the table, calculate the HHI in this industry. If yahoo and Bing were to merge, what would the HHI be? Search engine Market share Google 67% Bing 18 Yahoo! 11 Activate Windo Go to Settings to act Ask 3 AOL 1
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