AYS Corporation’ is an Italian established multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and occasionally home services. The company is well known for its modern designs for various types of appliances and furniture, and its interior design work is often associated with an eco-friendly simplicity. In addition, the firm is known for its attention to cost control, operational details, and continuous product development. They are currently operational in 10 countries mostly in Europe and North America. Recently, they have opened a store In Mumbai, India and it has been extremely successful there. As there is a successful entry to the South Asian market, AYS decides to open one of their stores in Dhaka, Bangladesh and start operation in 2022. Question: As the company starts its operation in the Bangladeshi market, many consumers pass through different stages before and while making the decision to purchase or not purchase a new product. Your cousin who is fond of modern furniture and considers himself as a potential customer for the company. What are these five stages in the adoption process that he goes through? What happens in each of them considering the given case? Provide examples for each step.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
icon
Concept explainers
Topic Video
Question

‘AYS Corporation’ is an Italian established multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and occasionally home services. The company is well known for its modern designs for various types of appliances and furniture, and its interior design work is often associated with an eco-friendly simplicity. In addition, the firm is known for its attention to cost control, operational details, and continuous product development. They are currently operational in 10 countries mostly in Europe and North America. Recently, they have opened a store In Mumbai, India and it has been extremely successful there. As there is a successful entry to the South Asian market, AYS decides to open one of their stores in Dhaka, Bangladesh and start operation in 2022.

Question: As the company starts its operation in the Bangladeshi market, many consumers pass through different stages before and while making the decision to purchase or not purchase a new product. Your cousin who is fond of modern furniture and considers himself as a potential customer for the company.

  • What are these five stages in the adoption process that he goes through? What happens in each of them considering the given case? Provide examples for each step.
Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Inventory management
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning