Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Situations where organizations are unable to capitalize on opportunities because of internal limitations are known as
A. strategic leverage.
B. strategic windows.
C. constraints.
D.vulnerability.
E. opportunities.
Expert Solution

Step 1
It is worth pointing out that there are certain situations in which a company is not able to utilize certain opportunities available on the market because of certain limitations. That it is discussed as follows-
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