Aside from the socially conscious element of sourcing coffee from women-owned farms, what are the marketing advantages of Bohbot's business model and branding strategy?
Aside from the socially conscious element of sourcing coffee from women-owned farms, what are the marketing advantages of Bohbot's business model and branding strategy?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Aside from the socially conscious element of sourcing coffee from
women-owned farms, what are the marketing advantages of Bohbot's business model and branding strategy?
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