As more and more firms do business globally, transporting goodsfrom one part of the world to another, there has been a surge inpiracy—criminals making off with cargo shipments of all kindsand selling them on the black market. A tractor trailer loaded withelectronics might be stolen from a truck stop; a warehouse with pallets of clothing, food, video games, or other goods is susceptible totheft. Large, sophisticated cargo theft gangs have been identifiedby police in California, Florida, New Jersey, New York, and Texas.However, members of the supply chain can work together to closethe net around would-be thieves, developing stronger relationshipswith each other and law enforcement.411. What steps might manufacturers take to achieve the kind ofchannel cooperation that could reduce or prevent cargo theft?2. How might transportation firms use security measures tobuild trust with customers and strengthen their position inthe marketplace?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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As more and more firms do business globally, transporting goods
from one part of the world to another, there has been a surge in
piracy—criminals making off with cargo shipments of all kinds
and selling them on the black market. A tractor trailer loaded with
electronics might be stolen from a truck stop; a warehouse with pallets of clothing, food, video games, or other goods is susceptible to
theft. Large, sophisticated cargo theft gangs have been identified
by police in California, Florida, New Jersey, New York, and Texas.
However, members of the supply chain can work together to close
the net around would-be thieves, developing stronger relationships
with each other and law enforcement.41
1. What steps might manufacturers take to achieve the kind of
channel cooperation that could reduce or prevent cargo theft?
2. How might transportation firms use security measures to
build trust with customers and strengthen their position in
the marketplace?

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