As customers, students, patients, taxpayers, and citizens, we are surrounded by information systems that support customer interactions .Identify and describe two such systems that you have used. Briefly describe the type of customer interactions you have experienced with these systems and compare what you found to be important features of each one. Are these features or functions that you would change or add to either system?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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As customers, students, patients, taxpayers, and citizens, we are surrounded by information systems that support customer interactions .Identify and describe two such systems that you have used. Briefly describe the type of customer interactions you have experienced with these systems and compare what you found to be important features of each one. Are these features or functions that you would change or add to either system?

 

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