As consumers, we are exposed to over 3000 messages a day. That is a lot of noise. How do you as a business leader, cut through all of that and get your message heard? Provide some examples of some effective ways. Comedy? Emotion? Mass Media? Targeting?
As consumers, we are exposed to over 3000 messages a day. That is a lot of noise. How do you as a business leader, cut through all of that and get your message heard? Provide some examples of some effective ways. Comedy? Emotion? Mass Media? Targeting?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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As consumers, we are exposed to over 3000 messages a day. That is a lot of noise.
How do you as a business leader, cut through all of that and get your message heard?
Provide some examples of some effective ways.
Comedy? Emotion? Mass Media? Targeting?
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