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Strategic Marketing Manager -
- As a team, select TWO of the business processes. Describe how they could be improved and make recommendations for their improvement.
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- a.Identify how society converts a customer’s needs into wants and demands.b. Some loyal customers can be unprofitable, and disloyal customers can be profitable.Which customers should acquire and retain iPhone?c. Marketing management orientations are the guidelines under which organizationsdesign and carry out their marketing strategies. How can different organizations applythese orientations in order to set their marketing strategies?App E FA/IBM536/FEB2022 O Final Assessment_Test Declaratic x • Download file ilovePDF i docs.google.com/forms/d/e/1FAlpQLSCUk7m_XQAbSDhnv-OqsBCBvKgmkwb0Q1|13VxAwkihZP6TOA/formResponse O None of the above In terms of communication styles, which of the following countries has a high- context society? * Germany Scandinavia Canada Japan None of the aboveSave & Peip Some companies have very restrictive return policies, for example, accepting returns only for store credit or not accepting them at all. Though these policies have a positive effect on sales figures, some customers end up frustrated because they have legitimate reasons for returning merchandise. Very restrictive return policies are likely a violation of cause marketing. the customer relationship management concept. the marketing concept. social entrepreneurship. consumerism.
- PLEASE only answer CLO #4 CLO #1 - Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies. CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories. CLO #3 - Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints. CLO #4 - Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate marketing decisions. CLO #5 - Evaluate the ethical implications and aspects of social responsibility of certain marketing campaigns and strategies.Sometimes a follower brand may mimic the appeal of the brand leader. This is done to attack the brand leader to reduce the potency of the competitor’s marketing communications. This known as copycat messaging2.1 Required:Select a follower brand that has adopted this type of strategy. Indicate whether, in your opinion they were successful in reducing the potency of the competitor (leading brand). Motivate your reasoningPlease only answer CLO #5 CLO #1 - Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies. CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories. CLO #3 - Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints. CLO #4 - Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate marketing decisions. CLO #5 - Identify the interrelationships among concepts, principles, and theories used in different areas of marketing management between nations and their economic and social-culture systems. CLO #6 - Evaluate the ethical implications and aspects of social responsibility of certain marketing campaigns and strategies.
- Social media "analytics" analytics measures impact by looking at numbers. How important are the numbers? Lots of likes, followers, and shrares do not automatically indicate success. Marketers help clients define "key performance indicators" (KPI) to plan, implement, and evaluate marketing strategies. Knowing what to measure is important. Most companies pay for social media marketing activities, so the results matter. List some social media measurements you would recommend to promote the following: * a food truck/popup restaurant? * a men's grooming products company? * a college/university? * a pet supply company? * a place of worship?Customer relationship management is also called customer retention management .. discuss .- The report should reflect the current external and internal marketing environment and propose a relationship marketing plan. - The report should cover two main areas: First, current situation analysis: this analysis is a useful technique for understanding the company’s strengths and weaknesses, and for identifying both the opportunities open to it and the threats it faces. The purpose of this section is to answer a number of questions such as: How can you (i.e., the company you have chosen) use your strengths to take advantage of your biggest opportunities? How can you use your strengths to overcome your biggest threats? What can you do to reduce or eliminate your weaknesses to make the most of the opportunities available? How can you minimize your weaknesses, so that you are better positioned to overcome your threats? When performing this analysis, the most careful attention should be paid to the main issues and considerations that affect your relationship marketing strategy.…
- A. Marketing Environment Marketing Technology Crowdfunding If you have a great product idea but no money, never fear, there's Kickstarter, an online crowdfunding site. Founded in 2008, Kickstarter enables companies to raise money from multiple individuals and has helped launch more than 60,000 projects. Pebble Technology Corporation created a "smart" wristwatch called Pebble, which works with iPhones or Android phones, but didn't have the funding to produce and market the device. So young CEO Eric Migicovsky turned to Kickstarter for crowdfunding. His modest goal was to raise $100,000, but the company raised $1 million in only one day and a total of $10.27 million in just over one month! Nearly 70,000 people preordered the $115 watch, and Pebble now has to deliver on the promise. Kickstarter takes a 5 percent fee on the total funds raised and Amazon Payments handles the processing of the funds. Kickstarter charges pledgers' credit cards and the project creator receives the funds within…3. Discusses how these groups will be targeted (once identified), by explaining three (3) digital marketing options such as email, voice, text, app alert, app redemption token, etc. The report should be in MS Word format (or equivalent). For the purpose of this assessment, the following assumptions apply: ●95% of sales are electronic (credit card/phone), 5% are cash; ●55% of customers use a loyalty card at time of transaction; ●customers who have a loyalty card have provided credit card/phone/email details; and ●Imagine P/L has a smartphone app, which supports tokens (price discounts, etc) and alerts. 25% of customers have downloaded and use the app. Report Structure Your report should include the following sections: ●Introduction: Briefly explaining the purpose of the report ●Technology Options: Where you describe each type of technology ●Sales Solution: Where you explain how the options will increase sales ●Marketing Channels: Where you discuss how to reach customers…Should the company promise to never again conduct a survey of this sort? Should it go even further and explicitly ban research intended to manipulate the responses of its users?