As a future entrepreneur, picture your product without a brand name, displayed on the shelves of various malls and groceries competing with other products with brand names. How do you think will your product increase in sales? Will the consumer notice it or even remember it? • Answer it without forgetting what is asked
As a future entrepreneur, picture your product without a brand name, displayed on the shelves of various malls and groceries competing with other products with brand names. How do you think will your product increase in sales? Will the consumer notice it or even remember it? • Answer it without forgetting what is asked
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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As a future entrepreneur, picture your product without a brand name, displayed on the shelves of various malls and groceries competing with other products with brand names. How do you think will your product increase in sales? Will the consumer notice it or even remember it?
• Answer it without forgetting what is asked
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