Art & Copy (2019) "This film reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's 'creative revolution' of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for 'Just Do It,' 'I Love NY,' 'Where's the Beef?,' 'Got Milk,' 'Think Different,' and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Art & Copy is a powerful film about advertising and inspiration." What is the main point? How does the film interpret something that has happened? In what ways does the filmmaker persuade you to believe this interpretation?

Art & Copy (2019) "This film reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's 'creative revolution' of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for 'Just Do It,' 'I Love NY,' 'Where's the Beef?,' 'Got Milk,' 'Think Different,' and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Art & Copy is a powerful film about advertising and inspiration." What is the main point? How does the film interpret something that has happened? In what ways does the filmmaker persuade you to believe this interpretation?

Art & Copy (2019)

"This film reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's 'creative revolution' of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for 'Just Do It,' 'I Love NY,' 'Where's the Beef?,' 'Got Milk,' 'Think Different,' and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them.
Art & Copy is a powerful film about advertising and inspiration."

What is the main point? How does the film interpret something that has happened? In what ways does the filmmaker persuade you to believe this interpretation?

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