Appearance of product/service: compare to competitionFunction of product/service: compare to competitionDurability of product/service: compare to competitionPrice of product/service: compare to competitionExisting competition: describeIntellectual property protection: will you file a provisional patent? On what grounds and why? WIll you file a trademark? Why? How much danger is there of piracy? Why?product: Full pumice stone bathmat

An novel and distinctive product called the Full Pumice Stone Bathmat was created to give a non-slip…

Answered: Appearance of product/service: compare…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Appearance of product/service: compare to competition
Function of product/service: compare to competition
Durability of product/service: compare to competition
Price of product/service: compare to competition
Existing competition: describe
Intellectual property protection: will you file a provisional patent? On what grounds and why? WIll you file a trademark? Why? How much danger is there of piracy? Why?

product: Full pumice stone bathmat

Expert Solution

Step 1: introduction of product

An novel and distinctive product called the Full Pumice Stone Bathmat was created to give a non-slip surface in the bathroom as well as the advantages of natural stone.
It is durable and resistant to breaking since the bathmat is composed entirely of genuine pumice stone. In order to produce a level, sturdy surface that is safe to stand on even when wet, the stones are tightly glued together.
The non-slip surface of the Full Pumice Stone Bathmat ensures that it remains firmly in place while being simple to clean and maintain. It is appropriate for use in bathrooms, showers, and other moist areas where slip-resistant flooring is crucial for security.
Overall, the Full Pumice Stone Bathmat is a distinctive and multipurpose item that offers value to clients searching for a beautiful, useful and durable bathroom mat.

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