Answer the following questions fully after completing the assignments found in CLO 1 and conducting additional research as needed: Introduction to Operations Management, Products and Services.  Describe the importance of operations management and the differences between manufacturing and service operations, while describing the role of an operations manager within an organization. Identify and apply the elements of the transformation model to understand the relationship between inputs, processes, and outputs of an organization. Include the steps in the product/service design process and give a description of how each strategically aids the operations manager.  Identify the importance of operations strategy for creating corporate, business, and functional level strategies. Give examples of each along with your sources. Explain the role of the value chain for operations strategy formulation, and discuss how operational competencies contribute to the development of a competitive advantage for an organization. Give three clear examples and include your sources.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 4SC
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Answer the following questions fully after completing the assignments found in CLO 1 and conducting additional research as needed: Introduction to Operations Management, Products and Services. 

  1. Describe the importance of operations management and the differences between manufacturing and service operations, while describing the role of an operations manager within an organization.
  2. Identify and apply the elements of the transformation model to understand the relationship between inputs, processes, and outputs of an organization. Include the steps in the product/service design process and give a description of how each strategically aids the operations manager. 
  3. Identify the importance of operations strategy for creating corporate, business, and functional level strategies. Give examples of each along with your sources.
  4. Explain the role of the value chain for operations strategy formulation, and discuss how operational competencies contribute to the development of a competitive advantage for an organization. Give three clear examples and include your sources.

 

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