Answer both questions completely:
Marketing 3.0 is defined as a process that focuses more on consumers engagement by identifying consumers' needs and problems, in marketing 3.0 the companies/marketers try to connect with the consumers through interactive modes of communications such as well social media channels, public campaigns, online chat, etc it helps the companies to better understand the emotional needs of its potential and develop strategies to meet those requirements, unlike marketing 1.0 and marketing 2.0 that focuses on Product Features & Information Technology Marketing 3.0 focuses on building long term relationships with the customers by following a customer-centric approach on all its dealing in the targeted.
LinkedIn is one of the prime brand / organizations which follows Marketing 3.0 principles.
1. LinkedIn follows Marketing 3.0 principles in the way that it identifies the need of each of its user in a personalized way, regarding what type of social connect relevant to the profile, he or she is looking for.
2. LinkedIn also helps its user with many business and job opportunities globally, identifying and fulfilling such needs.
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