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another form of behaviour that can be important for companies to use and consider. Outline and define what ROPO stands for further, practical examples of how Zara can make use of this behaviour for their new sustainable clothing range that they want to launch

another form of behaviour that can be important for companies to use and consider. Outline and define what ROPO stands for further, practical examples of how Zara can make use of this behaviour for their new sustainable clothing range that they want to launch

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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ROPO is another form of behaviour that can be important for companies to use and consider. Outline and define what ROPO stands for further, practical examples of how Zara can make use of this behaviour for their new sustainable clothing range that they want to launch.
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