Anju and Manju are good friends. Considering the fact that the activities involved in managing an enterprise are common to all organizations, after completing their masters in business management, both of them take up a job at managerial level in different organizations as per their individual areas of interest. Anju takes up a marketing job in a retail company and strives to increase sales whereas Manju joins an NGO and works diligently to realize its objective related to providing employment to especially abled persons. Both of them have to perform a series of continuous, composite, but separate functions. On some days, Anju may spend more time in planning a future display layout and on another day, she may spend time in sorting out an employee's problem. Both Anju and Manju make conscious efforts to build a feeling of team spirit and coordination among diverse individuals with different needs who work under them. The effect of their management is noticeable in their respective departments as the targets are met according to plans, employees are happy and satisfied, and there is orderliness in its functioning rather than chaos. In context of the above case: Identify the various features of management highlighted in the above paragraph by quoting lines from it.
Anju and Manju are good friends. Considering the fact that the activities involved in managing an enterprise are common to all organizations, after completing their masters in business management, both of them take up a job at managerial level in different organizations as per their individual areas of interest. Anju takes up a marketing job in a retail company and strives to increase sales whereas Manju joins an NGO and works diligently to realize its objective related to providing employment to especially abled persons. Both of them have to perform a series of continuous, composite, but separate functions. On some days, Anju may spend more time in planning a future display layout and on another day, she may spend time in sorting out an employee's problem. Both Anju and Manju make conscious efforts to build a feeling of team spirit and coordination among diverse individuals with different needs who work under them. The effect of their management is noticeable in their respective departments as the targets are met according to plans, employees are happy and satisfied, and there is orderliness in its functioning rather than chaos. In context of the above case: Identify the various features of management highlighted in the above paragraph by quoting lines from it.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Anju and Manju are good friends. Considering the fact that the activities involved in managing an
enterprise are common to all organizations, after completing their masters in business management, both
of them take up a job at managerial level in different organizations as per their individual areas of interest.
Anju takes up a marketing job in a retail company and strives to increase sales whereas Manju joins an
NGO and works diligently to realize its objective related to providing employment to especially abled
persons. Both of them have to perform a series of continuous, composite, but separate functions. On
some days, Anju may spend more time in planning a future display layout and on another day, she may
spend time in sorting out an employee's problem. Both Anju and Manju make conscious efforts to build a
feeling of team spirit and coordination among diverse individuals with different needs who work under
them. The effect of their management is noticeable in their respective departments as the targets are met
according to plans, employees are happy and satisfied, and there is orderliness in its functioning rather
than chaos. In context of the above case:
Identify the various features of management highlighted in the above paragraph by quoting lines from it.
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