Analysis of the existing relationship management strategy of Nike based on the following: Its success rate to develop relationships Area of concern that needs improvement Proposals to improve the strategy
Analysis of the existing relationship management strategy of Nike based on the following: Its success rate to develop relationships Area of concern that needs improvement Proposals to improve the strategy
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Analysis of the existing relationship management strategy of Nike based on the following:
- Its success rate to develop relationships
- Area of concern that needs improvement
- Proposals to improve the strategy
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