Analyse the 'Place' element of the marketing mixand explain the importance of using intermediariesto add value to the market.

As part of a comprehensive marketing plan, the marketing mix encompasses numerous areas of…

Answered: Analyse the 'Place' element of the…

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter4: E-business: Managing The Customer Experience

Section4.3: Benefits Of Shopping Online

Problem 1LO

See similar textbooks

Similar questions

Discuss the five marketing orientations under which organisations design and carry out their marketing strategies. Select a retail outlet near your area and evaluate which one of these five concepts the company is adopting. Justify your answers.
Economic Explain the three strategies that are available for distribution of goods.
Understand the marketing ofservices and other intangibles.
Evaluate the keyt theories and concepts as well as facts in reletion to sustainable and responsible management of hospitality and tourism businesses/ destinations.
How can you describe the role of Complementors and Network Effects?
Define and explain each type of market along with their respective characteristics. and give suitable examples for each sub division of market.
Summarise new opportunities to vary the marketing mix that arise through deploying the Internet.
Describe some of the global marketing strategies that McDonald’s usesor might consider using to spread throughout the world.
Define marketing intermediary?
What market structure best describes McDonald’s origins
Marketing is managing profitable customer relationships. The aim of marketing is to create value for customers and to capture value from customers in return – a mutually rewarding exchange. Describe the major trends and external forces that are changing the marketing landscape in this age of customer relationships.
Analyze the components and technology matrix provided by Charles Perrow and James Thompson's classification of interdependent technology

SEE MORE QUESTIONS

Recommended textbooks for you

Contemporary Marketing

Marketing

ISBN:

9780357033777

Author:

Louis E. Boone, David L. Kurtz

Publisher:

Cengage Learning

Contemporary Marketing

Marketing

ISBN:

9780357033777

Author:

Louis E. Boone, David L. Kurtz

Publisher:

Cengage Learning

SEE MORE TEXTBOOKS

Analyse the 'Place' element of the marketing mix and explain the importance of using intermediaries to add value to the market.