An organisation’s ability to exploit or leverage its valuable resources and capabilities lies at the heart of the Resource‐Based View (RBV). Hamel and Prahalad suggested that resources can be leveraged in four ways. Explain in detail, two ways that resources can be leveraged.
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
An organisation’s ability to exploit or leverage its valuable resources and capabilities lies at the heart of the Resource‐Based View (RBV). Hamel and Prahalad suggested that resources can be leveraged in four ways.
Explain in detail, two ways that resources can be leveraged.
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