An increasing number of firms are stating their strong commitment tocorporate social responsibility initiatives. The Corporate SocialResponsibility Newswire Service keeps track of these various initiativesand posts stories on its website about what various corporations aredoing. Go to www.csrwire.com and choose one story. Write adescription of the corporation and the initiative.

An increasing number of firms are stating their strong commitment tocorporate social responsibility initiatives. The Corporate SocialResponsibility Newswire Service keeps track of these various initiativesand posts stories on its website about what various corporations aredoing. Go to www.csrwire.com and choose one story. Write adescription of the corporation and the initiative.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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