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An advertising firm desires to reach two types of audiences-customers with annual income of more than K40,000 (target audience A) and customers with annual income of less than K40,000 (target audience B). The total advertising budget is K200, 000 . One programme of TV advertising costs K50, 000 while one programme of radio advertising cost K20, 000. Contract conditions ordinarily require that there should be at least 3 programmes on TV and not more than 5 on radio. Survey indicates that one TV programme reaches 750,000 customers in target audience A and 150,000 in target audience B. One radio programme reaches 400,000 customers in target audience A and 260,000 in target audience B. Formulate a linear programming model for this problem Use the simplex method to determine the media mix to maximize the number of customers reached.

Advanced Engineering Mathematics

Advanced Engineering Mathematics

10th Edition

ISBN:9780470458365

Author:Erwin Kreyszig

Publisher:Erwin Kreyszig

Chapter2: Second-order Linear Odes

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An advertising firm desires to reach two types of audiences-customers with annual income of more than K40,000 (target audience A) and customers with annual income of less than K40,000 (target audience B). The total advertising budget is K200, 000 . One programme of TV advertising costs K50, 000 while one programme of radio advertising cost K20, 000. Contract conditions ordinarily require that there should be at least 3 programmes on TV and not more than 5 on radio. Survey indicates that one TV programme reaches 750,000 customers in target audience A and 150,000 in target audience B. One radio programme reaches 400,000 customers in target audience A and 260,000 in target audience B.

Formulate a linear programming model for this problem
Use the simplex method to determine the media mix to maximize the number of customers reached.

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