AMBIGUOUS COMMON Low 18.0 7.8 Load High Load 6.1 6.3 Source: Miller, E. G., & Kahn, B. E. "Shades of meaning: The effect of color and flavor names on consumer choice," Journal of Consumer Research, Vol. 32, June 2005 (Table 1). An interaction model for E(y) as a function of Flavor Name and Cognitive Load is studied E(y) = Bo + B1xX1 + B2x2 + Bzx1X2, where S 1 { 1 if high if ambiguous and X2 = = Ix if low if common Use the information in the table to estimate the B 's in the interaction model. 1. Bo P = %3D 2. P = %3D 3. P - %3D 4. ßz = %D

AMBIGUOUS COMMON Low 18.0 7.8 Load High Load 6.1 6.3 Source: Miller, E. G., & Kahn, B. E. "Shades of meaning: The effect of color and flavor names on consumer choice," Journal of Consumer Research, Vol. 32, June 2005 (Table 1). An interaction model for E(y) as a function of Flavor Name and Cognitive Load is studied E(y) = Bo + B1xX1 + B2x2 + Bzx1X2, where S 1 { 1 if high if ambiguous and X2 = = Ix if low if common Use the information in the table to estimate the B 's in the interaction model. 1. Bo P = %3D 2. P = %3D 3. P - %3D 4. ßz = %D

MATLAB: An Introduction with Applications

6th Edition

ISBN:9781119256830

Author:Amos Gilat

Publisher:Amos Gilat

Chapter1: Starting With Matlab

Section: Chapter Questions

Problem 1P

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