Answered: Ambiance Hotel Cheraton Milton Harriott…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Question

Carol Latta is visiting hotels in Los Angeles to decide where to hold a convention for a national
organization of college business school teachers she represents. There are three hotels from
which to choose—the Cheraton, the Milton, and the Harriott. The criteria she is to use to make
her selection are ambiance, location (based on safety and walking distance to attractions and
restaurants), and cost to the organization. Following are the pairwise comparisons she has developed
that indicate her preference for each hotel for each criterion and her pairwise comparisons
for the criteria: Develop an overall ranking of the three hotels, using AHP, to help Carol Latta decide where to
hold the meeting.

Ambiance
Hotel
Cheraton
Milton
Harriott
Cheraton
1
1/2
1/5
Milton
2
1
1/3
Harriott
5
3
1
Location
Hotel
Cheraton
Milton
Harriott
Cheraton
5
3
Milton
1/5
1
1/4
Harriott
1/3
4
1
Cost
Hotel
Cheraton
Milton
Harriott
Cheraton
1
1
1/2
Milton
1/2
Harriott
1/5
Criterion
Ambiance
Location
Cost
Ambiance
1
4
Location
1/2
1
3
Cost
1/4
1/3
521

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