AIRASIA Super App has signed a five-year collaboration with Google Cloud to advance its vision of a co-innovation ecosystem that all businesses and developers can partake in to serve the daily needs of people in the region. Both parties will combine core competencies to nurture technology talent, co-create software tools for open innovation, deliver data-driven intelligence on behalf of micro-, small and medium enterprises (MSMEs) on the platform and ensure accessibility for diverse users in cities and rural areas, according to airasia Super App. The digital travel and lifestyle platform — which operates in Malaysia, Indonesia, Singapore, Thailand, and the Philippines — is part of Capital A Bhd’s digital pillar and has 51 million active users. The platform offers flight and hotel bookings, e-commerce, food and parcel delivery, ride-hailing, financial and health services, on-demand education and more, anchored by an integrated rewards programme and mobile wallet. Capital A Group CEO Tan Sri Dr Tony Fernandes said from the time the group started with two planes till the present as the fourth-largest airline in Asia, the AirAsia brand’s focus has always been on serving the underserved. “With Google as our partner to take our digital journey to the next stage, we will expand the platform into an entire ecosystem that will not only be transactional, but be about building community, and enriching that community with market-ready technologies and resources to engage more users — not just the customers but partners like restaurants, airlines, hotels and drivers. “What we are doing is not evolutionary but revolutionary and I’m excited to prove to the world how airasia and all of Capital A’s assets will transform Asean and deliver value,” he said during a virtual media briefing of the airasia Super App and Google Cloud partnership last Friday. The Malaysian Reserve (i) Assume that you are the project manager of the AIRASIA super app. Is the waterfall model appropriate for the application? Provide TWO (2) justifications. (ii) Illustrate the phases in the waterfall model. In each phase, suggest TWO (2) activities and ONE (1) work product.
AIRASIA Super App has signed a five-year collaboration with Google Cloud to advance its vision of a co-innovation ecosystem that all businesses and developers can partake in to serve the daily needs of people in the region. Both parties will combine core competencies to nurture technology talent, co-create software tools for open innovation, deliver data-driven intelligence on behalf of micro-, small and medium enterprises (MSMEs) on the platform and ensure accessibility for diverse users in cities and rural areas, according to airasia Super App.
The digital travel and lifestyle platform — which operates in Malaysia, Indonesia, Singapore, Thailand, and the Philippines — is part of Capital A Bhd’s digital pillar and has 51 million active users. The platform offers flight and hotel bookings, e-commerce, food and parcel delivery, ride-hailing, financial and health services, on-demand education and more, anchored by an integrated rewards programme and mobile wallet.
Capital A Group CEO Tan Sri Dr Tony Fernandes said from the time the group started with two planes till the present as the fourth-largest airline in Asia, the AirAsia brand’s focus has always been on serving the underserved.
“With Google as our partner to take our digital journey to the next stage, we will expand the platform into an entire ecosystem that will not only be transactional, but be about building community, and enriching that community with market-ready technologies and resources to engage more users — not just the customers but partners like restaurants, airlines, hotels and drivers.
“What we are doing is not evolutionary but revolutionary and I’m excited to prove to the world how airasia and all of Capital A’s assets will transform Asean and deliver value,” he said during a virtual media briefing of the airasia Super App and Google Cloud
The Malaysian Reserve
(i) Assume that you are the project manager of the AIRASIA super app. Is the waterfall model appropriate for the application? Provide TWO (2) justifications.
(ii) Illustrate the phases in the waterfall model. In each phase, suggest TWO (2) activities and ONE (1) work product.
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