After implementing activity-based costing to estimate customer-level technical support costs, ABC Company found that customer A is profitable and customer B is unprofitable. What are reasonable ways to deal with customer B? (select ALL correct answers) charge customer B a higher price per unit (assume that you can charge different customers different prices for the same product or service)
After implementing activity-based costing to estimate customer-level technical support costs, ABC Company found that customer A is profitable and customer B is unprofitable. What are reasonable ways to deal with customer B? (select ALL correct answers) charge customer B a higher price per unit (assume that you can charge different customers different prices for the same product or service)
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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Transcribed Image Text:After implementing activity-based costing to estimate
customer-level technical support costs, ABC Company
found that customer A is profitable and customer B is
unprofitable. What are reasonable ways to deal with
customer B? (select ALL correct answers)
Ocharge customer B a higher price per unit (assume that
you can charge different customers different prices for
the same product or service)
Olimit the number of free technical-support calls per
customer
O charge a fee per technical-support call
if nothing else works, "fire" customer B
trick question -- it is impossible to estimate customer-
level profitability
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