(1) Number of newspapers per day (Q) 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 (2) Price (P) 0 $1.50 1.25 1.00 0.85 0.75 0.65 0.50 0.35 0.10 (3) Total cost per day (TC) $2,000 2,100 2,200 2,360 2,520 2,700 2,890 3,090 3,310 3,550 a. Create a spreadsheet using Microsoft Excel (or any other spreadsheet software) that matches the one above by entering the output, price, and cost data given. b. Use the appropriate formulas to create three new columns (4, 5, and 6) in your spreadsheet for total revenue, marginal revenue (MR), and marginal cost (MC), respectively. [Computation check: At Q=3,000, MR $0.50 and MC - $0.16]. What price should the manager of the El Dorado Star charge? How many papers should be sold daily to maximize profit? c. At the price and output level you answered in part b, is the El Dorado Star making the greatest possible amount of total revenue? Is this what you expected? Explain why or why not.

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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The El Dorado Star is the only newspaper in El Dorado, New Mexico. Certainly, the Star competes with The Wall Street Journal, USA Today, and The New York Times for national news reporting, but the Star offers readers stories of local interest, such as local news, weather, high-school sporting events, and so on. The El Dorado Star faces the demand and cost schedules shown in the spreadsheet that follows:

a- Create a spreadsheet using Microsoft Excel (or any other spreadsheet software) that matches the one above by entering the output, price, and cost data given.

b- Use the appropriate formulas to create three new columns (4, 5, and 6) in your spreadsheet for total revenue, marginal revenue (MR), and marginal cost (MC), respectively. [Computation check: At Q = 3,000, MR = $0.50 and MC = $0.16]. What price should the manager of the El Dorado Star charge? How many papers should be sold daily to maximize profit?

c- At the price and output level you answered in part b, is the El Dorado Star making the greatest possible amount of total revenue? Is this what you expected? Explain why or why not.

 

(1)
Number of
newspapers
per day (Q)
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
(2)
Price (P)
0
$1.50
1.25
1.00
0.85
0.75
0.65
0.50
0.35
0.10
(3)
Total cost
per day
(TC)
$2,000
2,100
2,200
2,360
2,520
2,700
2,890
3,090
3,310
3,550
a. Create a spreadsheet using Microsoft Excel (or any other spreadsheet software) that
matches the one above by entering the output, price, and cost data given.
b. Use the appropriate formulas to create three new columns (4, 5, and 6) in your
spreadsheet for total revenue, marginal revenue (MR), and marginal cost (MC),
respectively. [Computation check: At Q = 3,000, MR = $0.50 and MC = $0.16]. What
price should the manager of the El Dorado Star charge? How many papers should be
sold daily to maximize profit?
c. At the price and output level you answered in part b, is the El Dorado Star making
the greatest possible amount of total revenue? Is this what you expected? Explain
why or why not.
Transcribed Image Text:(1) Number of newspapers per day (Q) 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 (2) Price (P) 0 $1.50 1.25 1.00 0.85 0.75 0.65 0.50 0.35 0.10 (3) Total cost per day (TC) $2,000 2,100 2,200 2,360 2,520 2,700 2,890 3,090 3,310 3,550 a. Create a spreadsheet using Microsoft Excel (or any other spreadsheet software) that matches the one above by entering the output, price, and cost data given. b. Use the appropriate formulas to create three new columns (4, 5, and 6) in your spreadsheet for total revenue, marginal revenue (MR), and marginal cost (MC), respectively. [Computation check: At Q = 3,000, MR = $0.50 and MC = $0.16]. What price should the manager of the El Dorado Star charge? How many papers should be sold daily to maximize profit? c. At the price and output level you answered in part b, is the El Dorado Star making the greatest possible amount of total revenue? Is this what you expected? Explain why or why not.
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