Answered: Activity 11: Compare and Contrast…

Activity 11: Compare and Contrast Direction: In a separate sheet of paper. Using Venn Diagram, Write the similarities and differences of the traditional and contemporary approaches to marketing.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Activity 11: Compare and Contrast
Direction: In a separate sheet of paper. Using Venn Diagram, Write the similarities
and differences of the traditional and contemporary approaches to marketing.
Traditional
Contemporary
Aproaches to
Marketing
Approaches to
Marketing
Similirities

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