Absolute, Starbucks, Onstar, Four Seasons 1. For each brand, describe it's positioning as depicted in the perceptual map (Quality, Price, Distribution and Promotion). 2. Which brand has the most optimal positioning according to the text? Substantiate your selection. 3. For the other 3 brands, what is problematic about each brand's positioning? Why is that brand successful despite its suboptimal positioning?
Absolute, Starbucks, Onstar, Four Seasons 1. For each brand, describe it's positioning as depicted in the perceptual map (Quality, Price, Distribution and Promotion). 2. Which brand has the most optimal positioning according to the text? Substantiate your selection. 3. For the other 3 brands, what is problematic about each brand's positioning? Why is that brand successful despite its suboptimal positioning?
Chapter6: Target Markets: Segmentation And Evaluation
Section6.2: Mattel Uses Market Segmentation To Stay On Top
Problem 1C
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Absolute, Starbucks, Onstar, Four Seasons
1. For each brand, describe it's positioning as depicted in the perceptual map (Quality, Price, Distribution and Promotion).
2. Which brand has the most optimal positioning according to the text? Substantiate your selection.
3. For the other 3 brands, what is problematic about each brand's positioning? Why is that brand successful despite its suboptimal positioning?
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