a. Retail selling price b. Retailer's margin c. Jobber's margin d. Wholesaler's margin' e. Direct factory labor f. Raw materials $50 per unit 20% 15% 23.5% g. All factory and administrative overheads h. Salesperson's commissions i. Sales force travel costs j. Advertising k. Total market for counter top vegetable steamers 1 million units 1. Current yearly sales of "Vesuvius" $2 per unit $1 per unit $2 per unit (if unit volume = 100,000) 10% of manufacturer's selling price $215,000 $900,000 190,000 units Questions 1. What is the contributiòn per unit for the "Vesuvius" brand??

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
Section: Chapter Questions
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$50 per
a. Retail selling price
b. Retailer's margin
c. Jobber's margin
d. Wholesaler's margin'
e. Direct factory labor
f. Raw materials
unit
20%
15%
23.5%
g. All factory and administrative overheads
h. Salesperson's commissions
i. Sales force travel costs
j. Advertising
k. Total market for counter top vegetable steamers 1 million units
1. Current yearly sales of "Vesuvius"
$2 per unit
$1 per unit
$2 per unit (if unit volume = 100,000)
10% of manufacturer's selling price
$215,000
$900,000
190,000 units
Questions
1. What is the contribution per unit for the "Vesuvius" brand?-
hla nnete.
Transcribed Image Text:$50 per a. Retail selling price b. Retailer's margin c. Jobber's margin d. Wholesaler's margin' e. Direct factory labor f. Raw materials unit 20% 15% 23.5% g. All factory and administrative overheads h. Salesperson's commissions i. Sales force travel costs j. Advertising k. Total market for counter top vegetable steamers 1 million units 1. Current yearly sales of "Vesuvius" $2 per unit $1 per unit $2 per unit (if unit volume = 100,000) 10% of manufacturer's selling price $215,000 $900,000 190,000 units Questions 1. What is the contribution per unit for the "Vesuvius" brand?- hla nnete.
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