A Company had the following results last period. Units sold Unit cost Price Advertising 150,000 $40.00 $90.00 $1,200,000 Consumer promotion $1,600,000 Personal selling 5 salespeople @ $80,000 each Dealer promotions $1,300,000 Product development $900,000 What is the gross margin (%) for the period?

Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter16: Cost-volume-profit Analysis
Section: Chapter Questions
Problem 29E
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A Company had the following results last period.
Units sold
Unit cost
Price
Advertising
150,000
$40.00
$90.00
$1,200,000
Consumer promotion $1,600,000
Personal selling
5 salespeople @ $80,000 each
Dealer promotions
$1,300,000
Product development $900,000
What is the gross margin (%) for the period?
Transcribed Image Text:A Company had the following results last period. Units sold Unit cost Price Advertising 150,000 $40.00 $90.00 $1,200,000 Consumer promotion $1,600,000 Personal selling 5 salespeople @ $80,000 each Dealer promotions $1,300,000 Product development $900,000 What is the gross margin (%) for the period?
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