A Wiley publisher offers you the rights to produce a romantic movie based on a novel about to be published – cost is £5m Previous experience indicates the novel has a 50/50 chance of success or failure If a success the movie will earn a PV of £75m If a flop the movie will make a loss of £75m (development & promotion) What is the traditional NPV of this project? What would be the NPV of this project with the use of real options? A Wiley publisher offers you the rights to produce a romantic movie based on a novel about to be published – cost is £5m Previous experience indicates the novel has a 50/50 chance of success

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
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A Wiley publisher offers you the rights to produce a romantic movie based on a novel about to be published – cost is £5m Previous experience indicates the novel has a 50/50 chance of success or failure If a success the movie will earn a PV of £75m If a flop the movie will make a loss of £75m (development & promotion) What is the traditional NPV of this project? What would be the NPV of this project with the use of real options? A Wiley publisher offers you the rights to produce a romantic movie based on a novel about to be published – cost is £5m Previous experience indicates the novel has a 50/50 chance of success

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