A store has a $9000 monthly advertising budget. Newspaper ads cost $600 each with a limit of 30 per month, radio ads cost $30 each with a limit of 60 per month, and TV ads cost $3000 each with a limit of 20 per month. About 4000 people see each newspaper ad, 3000 hear each radio ad, and 12,000 see each TV ad. How much of each type should be used to maximize the store's exposure? Interpret the results. If the store wants to maximize exposure, should use newspaper ads, radio ads, and TV ads. A marketing analyst is puzzled by these results. More people see each TV ad than each newspaper or radio ad, so it makes no sense to use ads in this proportion. How would you respond? O A. Disagree, and point out that TV ads actually reach the fewest people per dollar. O B. Agree, and state that a mistake must have been made in the analysis. OC. Disagree, and point out that the TV ads have the lowest limit per month of all the advertising mediums. OD. None of the above.
A store has a $9000 monthly advertising budget. Newspaper ads cost $600 each with a limit of 30 per month, radio ads cost $30 each with a limit of 60 per month, and TV ads cost $3000 each with a limit of 20 per month. About 4000 people see each newspaper ad, 3000 hear each radio ad, and 12,000 see each TV ad. How much of each type should be used to maximize the store's exposure? Interpret the results. If the store wants to maximize exposure, should use newspaper ads, radio ads, and TV ads. A marketing analyst is puzzled by these results. More people see each TV ad than each newspaper or radio ad, so it makes no sense to use ads in this proportion. How would you respond? O A. Disagree, and point out that TV ads actually reach the fewest people per dollar. O B. Agree, and state that a mistake must have been made in the analysis. OC. Disagree, and point out that the TV ads have the lowest limit per month of all the advertising mediums. OD. None of the above.
Advanced Engineering Mathematics
10th Edition
ISBN:9780470458365
Author:Erwin Kreyszig
Publisher:Erwin Kreyszig
Chapter2: Second-order Linear Odes
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Transcribed Image Text:A store has a $9000 monthly advertising budget. Newspaper ads cost $600 each with a limit of 30 per month, radio ads cost $30 each with a limit of 60 per month, and TV ads cost $3000 each with
a limit of 20 per month. About 4000 people see each newspaper ad, 3000 hear each radio ad, and 12,000 see each TV ad. How much of each type should be used to maximize the store's
exposure? Interpret the results.
If the store wants to maximize exposure, it should use
newspaper ads,
radio ads, and TV ads.
A marketing analyst is puzzled by these results. More people see each TV ad than each newspaper or radio ad, so it makes no sense to use ads in this proportion. How would you respond?
O A. Disagree, and point out that TV ads actually reach the fewest people per dollar.
B. Agree, and state that a mistake must have been made in the analysis.
C. Disagree, and point out that the TV ads have the lowest limit per month of all the advertising mediums.
D. None of the above.
Expert Solution
Given
Cost of Newspaper Ad =$600
People covered = 4000
Cost of Radio ad = $30
People covered =3000
Cost of TV Ad = $3000
People covered = 12000
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