A software firm can offer a high-feature version of its software or a stripped-down low-feature version, each with similar production costs. Which of the following should not be used an optimal product segmentation strategy? Group of answer choices Offer only the high-feature version aimed only at a high-value market segment. Offer only the low-feature version aimed at all market segments. Offer both versions targeted to different value segments. Offer only the high-feature version aimed at all market segments. All of the above good segmentation strategies.
A software firm can offer a high-feature version of its software or a stripped-down low-feature version, each with similar production costs. Which of the following should not be used an optimal product segmentation strategy? Group of answer choices Offer only the high-feature version aimed only at a high-value market segment. Offer only the low-feature version aimed at all market segments. Offer both versions targeted to different value segments. Offer only the high-feature version aimed at all market segments. All of the above good segmentation strategies.
Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter14: Indirect Price Discrimination
Section: Chapter Questions
Problem 1MC
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A software firm can offer a high-feature version of its software or a stripped-down low-feature version, each with similar production costs. Which of the following should not be used an optimal product segmentation strategy?
Group of answer choices
- Offer only the high-feature version aimed only at a high-value market segment.
- Offer only the low-feature version aimed at all market segments.
- Offer both versions targeted to different value segments.
- Offer only the high-feature version aimed at all market segments.
- All of the above good segmentation strategies.
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