A one-way ANOVA was conducted at ? = 0.05. The study involved three (3) different groups with 12 subjects in each. The means for each group were as follows: ?1 = 10.92, ?2 = 13.83, ??? ?3 = 14.92. The sum of squares values is shown in the table below.

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Market Research Methodology

Market research refers to employing strategies, collecting data, and studying the target audience of a product by an organization. Businesses analyze customer data to figure out consumer trends, improve product design, improve user experience, develop customer-centric marketing campaigns, generate high-quality leads, and boost conversion rates. Phone surveys, test marketing strategies, and focus groups can be used for marketing research.