8 It is a marketing question i did not know whatsubject to put. (true and false)9. A market segment does not have to be measurable if it is substantial enough.10. A product that offers fewer benefits at a higher price than the competition canbe said to have a losing value proposition.11. Branding identifies the producer of a product or the provider of a service.12. If a customer only purchased a store's loss leaders (and nothing else), the storewould earn a profit on that purchase.

Ans. 9.) Introduction The term market segment alludes to people who are assembled for marketing.…

Answered: A market segment does not have to be…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Q. 1. Calculate the amount of water required (kg/hr) in a heat exchanger that cools down 100 kg/h of corn slurry from 90 °C to 30 °C. The slurry contains 30% solids from a corn variety having 70% starch, 10% protein, 4% oil, 10% fiber and 6% ash on a dry basis. The inlet water temperature is 10 °C and the heated water temperature is not to exceed 40 °C. The datum temperature for this problem should be assumed to be 10 °C? Q. 2. Using the corn dry grind process, how much theoretical ethanol yield (in gallons) can be obtained from a 100 bushels corn sample having 12% moisture content and containing 70% starch on a dry basis? ""
Q.11. A public transport corporation has hired 2000 buses for the different routes for the passengers of metropolitan city. In order to fill vacancies, it advertised in the newspaper and number of applicants applied for the same. The company has to now undertake the process of selection to identify and select the best. Explain the steps involved in this process.
Operations Management CH 3 Question 14 Harlen Industries has a simple forecasting model: Take the actual demand for the same month last year and divide that by the number of fractional weeks in that month. This gives the average weekly demand for that month. This weekly average is used as the weekly forecast for the same month this year. This technique was used to forecast eight weeks for this year, which are shown in the following tables along with the actual demand that occurred. The following eight weeks show the forecast (based on last year) and the demand that actually occurred:
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Ex 4.12 Formulate the linear programming model of the following problems. Titan Credit Card Marketing works for HSBC to verify and approve credit card application. TCCM receives P380 for every completed customer application. The company maintained three call agents targeting at P20,000 worth of approvals daily, altogether. In a regular working day, James can process as much as P3000 worth of applications. Mark can process twice as much as Tim. How many credit cards should each call agent process to achieve the target for the day. Formulate the LP model
Given the following history, use a three-quarter moving average to forecast the demand for the third quarter of this year. Note that the 1st quarter is January, February, and March; 2nd quarter April, May, June; 3rd quarter July, August, September; and 4th quarter October, November, December. Note: Round final answer to a whole number. Last year This year JANUARY 110 135 Forecast for the third quarter FEBRUARY 130 145 MARCH 140 190 APRIL 180 205 MAY 190 235 JUNE 210 270 JULY 155 AUGUST 145 SEPTEMBER 135
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