A local college is deciding whether to conduct a campus beautification initiative that would involve various projects, such as planting trees and remodeling buildings, to make the campus more aesthetically pleasing. For the students of the college, the visual appearance of the campus is, be classified as a public good. and . Thus, the visual appearance would Suppose the college administrators estimate that the beautification initiative will cost $61,110. To decide whether the initiative should be undertaken, administrators conduct a survey of the college's 2,240 students, asking each of them their willingness to pay for the beautification project. The average willingness to pay, as revealed by the survey, is $20.. The benefit of the beautification initiative, as suggested by the survey, is $ cost, the college administrators Because the estimated benefit is than the undertake the beautification initiative. The calculation of the benefit of the beautification initiative relied on the ability of the administrators to capture the true willingness to pay of each student accurately. Which of the following scenarios would cause the survey used by the college administrators to yield misleading data on willingness to pay? Check all that apply. Students believe they will eventually be charged their willingness to pay. Students are surveyed at random, using conventional survey and data-gathering methods.

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter2: Fundamental Economic Concepts
Section: Chapter Questions
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A local college is deciding whether to conduct a campus beautification initiative that would involve various projects, such as planting trees and
remodeling buildings, to make the campus more aesthetically pleasing.
For the students of the college, the visual appearance of the campus is,
be classified as a public good.
and
. Thus, the visual appearance would
Suppose the college administrators estimate that the beautification initiative will cost $61,110. To decide whether the initiative should be undertaken,
administrators conduct a survey of the college's 2,240 students, asking each of them their willingness to pay for the beautification project. The
average willingness to pay, as revealed by the survey, is $20..
The benefit of the beautification initiative, as suggested by the survey, is $
cost, the college administrators
Because the estimated benefit is
than the
undertake the beautification initiative.
The calculation of the benefit of the beautification initiative relied on the ability of the administrators to capture the true willingness to pay of each
student accurately.
Which of the following scenarios would cause the survey used by the college administrators to yield misleading data on willingness to pay? Check all
that apply.
Students believe they will eventually be charged their willingness to pay.
Students are surveyed at random, using conventional survey and data-gathering methods.
Transcribed Image Text:A local college is deciding whether to conduct a campus beautification initiative that would involve various projects, such as planting trees and remodeling buildings, to make the campus more aesthetically pleasing. For the students of the college, the visual appearance of the campus is, be classified as a public good. and . Thus, the visual appearance would Suppose the college administrators estimate that the beautification initiative will cost $61,110. To decide whether the initiative should be undertaken, administrators conduct a survey of the college's 2,240 students, asking each of them their willingness to pay for the beautification project. The average willingness to pay, as revealed by the survey, is $20.. The benefit of the beautification initiative, as suggested by the survey, is $ cost, the college administrators Because the estimated benefit is than the undertake the beautification initiative. The calculation of the benefit of the beautification initiative relied on the ability of the administrators to capture the true willingness to pay of each student accurately. Which of the following scenarios would cause the survey used by the college administrators to yield misleading data on willingness to pay? Check all that apply. Students believe they will eventually be charged their willingness to pay. Students are surveyed at random, using conventional survey and data-gathering methods.
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