A homebuilder's advertising has the caption, "Inflation to Continue for Many Years." The advertisement continues with the explanation that if one buys a home now for $97,000, and inflation continues at a 7% annual rate, the home will be worth $268,000 in 15 years. According to the advertisement, by purchasing a new home now, the buyer will realize a profit of $171,000 in 15 years. Do you find this logic persuasive? Explain.

A homebuilder's advertising has the caption, "Inflation to Continue for Many Years." The advertisement continues with the explanation that if one buys a home now for $97,000, and inflation continues at a 7% annual rate, the home will be worth $268,000 in 15 years. According to the advertisement, by purchasing a new home now, the buyer will realize a profit of $171,000 in 15 years. Do you find this logic persuasive? Explain.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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