A dry-cleaning firm has decided to operate stores in five neighborhoods in which a market analysis has determined the demand level. Its strategy is to investigate the best site to expand into a centralized plant to process the cleaning and pressing. It has completed a qualitative assessment and wants to supplement its analysis by rating a series of conditions for each site. Given the following preference matrix, identify the preferred site for the plant. Cleaner's Site Scores Factor Name Weight A B E Proximity to complementary businesses Power availability & cost Public transportation Mixed-use zoning Road quality 1 25 10 8 8 9 7 2 25 7 8 8 8 3 15 3 7 8 4 15 1 7 10 6 8 9 8 6 Demand level 10 8 7 7

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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A dry-cleaning firm has decided to operate stores in five neighborhoods in which a market analysis has determined the demand level. Its strategy is to investigate the
best site to expand into a centralized plant to process the cleaning and pressing. It has completed a qualitative assessment and wants to supplement its analysis by
rating a series of conditions for each site. Given the following preference matrix, identify the preferred site for the plant.
Cleaner's Site
Scores
Factor Name
Weight
A
B
D
E
1
Proximity to complementary businesses
Power availability & cost
Public transportation
Mixed-use zoning
25
10
8
8
9
7
2
25
8
7
8
8
3
15
3
6
7
8
9
4
15
1
8
6
7
5
Road quality
10
9
6
8
9
8
6
Demand level
10
8
7
7
8
O A. B
В. D
С. С
D. E
O O O O
Transcribed Image Text:A dry-cleaning firm has decided to operate stores in five neighborhoods in which a market analysis has determined the demand level. Its strategy is to investigate the best site to expand into a centralized plant to process the cleaning and pressing. It has completed a qualitative assessment and wants to supplement its analysis by rating a series of conditions for each site. Given the following preference matrix, identify the preferred site for the plant. Cleaner's Site Scores Factor Name Weight A B D E 1 Proximity to complementary businesses Power availability & cost Public transportation Mixed-use zoning 25 10 8 8 9 7 2 25 8 7 8 8 3 15 3 6 7 8 9 4 15 1 8 6 7 5 Road quality 10 9 6 8 9 8 6 Demand level 10 8 7 7 8 O A. B В. D С. С D. E O O O O
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