A consumer preference study compares the effects of three different bottle designs (A, B, and C) on sales of a popular fabric softener. A completely randomized design is employed. Specifically, 15 supermarkets of equal sales potential are selected, and 5 of these supermarkets are randomly assigned to each bottle design. The number of bottles sold in 24 hours at each supermarket is recorded. The data obtained are displayed in the following table. Bottle Design Study Data A B C 13 34 26 17 31 23 13 34 28 14 32 27 16 30 26 The Excel output of a one-way ANOVA of the Bottle Design Study Data is shown below. SUMMARY Groups Count Sum Average Variance Design A 5 73 14.6 3.3 Design B 5 161 32.2 3.2 Design C 5 130 26.0 3.5 ANOVA Source of Variation SS df MS F P-Value F crit Between Groups 796.9333 2 398.4667 119.54 1.19E-08 3.88529 Within Groups 40.0 12.0 3.3330 Total 836.9333 14 (a) Test the null hypothesis that μA, μB, and μC are equal by setting α = .05. Based on this test, can we conclude that bottle designs A, B, and C have different effects on mean daily sales? (Round your answers to 2 decimal places.) (b) Consider the pairwise differences μB – μA, μC – μA , and μC – μB. Find a point estimate of and a Tukey simultaneous 95 percent confidence interval for each pairwise difference. Interpret the results in practical terms. Which bottle design maximizes mean daily sales? (Round your answers to 2 decimal places. Negative amounts should be indicated by a minus sign.) (c) Find a 95 percent confidence interval for each of the treatment means μA, μB, and μC. Interpret these intervals. (Round your answers to 2 decimal places. Negative amounts should be indicated by a minus sign.)

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A consumer preference study compares the effects of three different bottle designs (A, B, and C) on sales of a popular fabric softener. A completely randomized design is employed. Specifically, 15 supermarkets of equal sales potential are selected, and 5 of these supermarkets are randomly assigned to each bottle design. The number of bottles sold in 24 hours at each supermarket is recorded. The data obtained are displayed in the following table.

 

Bottle Design Study Data
A B C
  13     34     26  
  17     31     23  
  13     34     28  
  14     32     27  
  16     30     26  
 

 

The Excel output of a one-way ANOVA of the Bottle Design Study Data is shown below.

 

SUMMARY
Groups Count Sum Average Variance
Design A 5 73 14.6 3.3
Design B 5 161 32.2 3.2
Design C 5 130 26.0 3.5
 

 

ANOVA            
Source of Variation SS df MS F P-Value F crit
Between Groups 796.9333 2 398.4667 119.54 1.19E-08 3.88529
Within Groups 40.0 12.0 3.3330      
Total 836.9333 14        
 

 

(a) Test the null hypothesis that μA, μB, and μC are equal by setting α = .05. Based on this test, can we conclude that bottle designs A, B, and C have different effects on mean daily sales? (Round your answers to 2 decimal places.)

 

 

 

 

(b) Consider the pairwise differences μBμA, μCμA , and μCμB. Find a point estimate of and a Tukey simultaneous 95 percent confidence interval for each pairwise difference. Interpret the results in practical terms. Which bottle design maximizes mean daily sales? (Round your answers to 2 decimal places. Negative amounts should be indicated by a minus sign.)

 



 




(c) Find a 95 percent confidence interval for each of the treatment means μAμB, and μC. Interpret these intervals. (Round your answers to 2 decimal places. Negative amounts should be indicated by a minus sign.)

 
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