a) Compute revenue, costs, and profit margin for each customer. customer A customer B $ Revenue $ Variable costs Contribution margin Allocated costs - transactions Allocated costs customer support $ $ $$ $$ $$ $ Profit margin $ Enter negative numbers with a minus sign, i.e., a loss of $200 should be entered as -200, not as (200) or ($200). b) One of the customers is unprofitable. What can you do about this customer? (select all that apply) "fire" the customer increase the interest rate O you cannot do anything -- regardless of what you do, about 40-50% of your customers will be unprofitable. That is just the cost of doing business. O limit the number of free customer-support calls If you get rid of customer A, profit will: O decrease by $40 in the long term O decrease by $800 in the long term O remain the same in the long term X
a) Compute revenue, costs, and profit margin for each customer. customer A customer B $ Revenue $ Variable costs Contribution margin Allocated costs - transactions Allocated costs customer support $ $ $$ $$ $$ $ Profit margin $ Enter negative numbers with a minus sign, i.e., a loss of $200 should be entered as -200, not as (200) or ($200). b) One of the customers is unprofitable. What can you do about this customer? (select all that apply) "fire" the customer increase the interest rate O you cannot do anything -- regardless of what you do, about 40-50% of your customers will be unprofitable. That is just the cost of doing business. O limit the number of free customer-support calls If you get rid of customer A, profit will: O decrease by $40 in the long term O decrease by $800 in the long term O remain the same in the long term X
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Question
![**Question 3: Evaluating Customer Profitability**
**Scenario:**
You own a credit card company and want to evaluate the profitability of customers A and B.
| | Customer A | Customer B |
|---------------------|------------|------------|
| Credit Card Balance | $2,000 | $800 |
| Number of Transactions | 200 | 80 |
| Number of Customer-Support Calls | 80 | 4 |
- The only source of revenue from customers is the interest charged on credit card balances at a rate of 40%.
- Variable costs are zero for simplicity. The activity rates are $1 per transaction and $8 per customer-support call.
**Instructions:**
a) **Compute Revenue, Costs, and Profit Margin for Each Customer:**
- **Revenue Calculation**:
- Revenue for Customer A: $800 (40% of $2,000 balance)
- Revenue for Customer B: $320 (40% of $800 balance)
- **Cost Calculation**:
- **Allocated Costs for Transactions**:
- Customer A: 200 transactions x $1 = $200
- Customer B: 80 transactions x $1 = $80
- **Allocated Costs for Customer Support**:
- Customer A: 80 calls x $8 = $640
- Customer B: 4 calls x $8 = $32
- **Profit Calculation**:
- **Contribution Margin** (Revenue minus Variable Costs):
- Same as Revenue since Variable Costs are zero.
- **Profit Margin**:
- Customer A: $800 - ($200 + $640) = -$40
- Customer B: $320 - ($80 + $32) = $208
b) **One of the Customers is Unprofitable. What Can You Do About This Customer?**
- Options (Select all that apply):
- [ ] "Fire" the customer
- [x] Increase the interest rate
- [ ] You cannot do anything; about 40-50% of your customers will be unprofitable.
- [ ] Limit the number of customer-support calls
**Outcome if Customer A is "Fired":**
- Profit will:
- [x] Decrease by $40 in the long term
**Note:** Enter negative numbers with a minus sign (e.g., -200).](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Ff70ac400-ca2b-42e3-9688-f7f5894bc9ea%2Fe32b5b22-99c2-41c9-967b-1c26e706e218%2Flekr0lw_processed.jpeg&w=3840&q=75)
Transcribed Image Text:**Question 3: Evaluating Customer Profitability**
**Scenario:**
You own a credit card company and want to evaluate the profitability of customers A and B.
| | Customer A | Customer B |
|---------------------|------------|------------|
| Credit Card Balance | $2,000 | $800 |
| Number of Transactions | 200 | 80 |
| Number of Customer-Support Calls | 80 | 4 |
- The only source of revenue from customers is the interest charged on credit card balances at a rate of 40%.
- Variable costs are zero for simplicity. The activity rates are $1 per transaction and $8 per customer-support call.
**Instructions:**
a) **Compute Revenue, Costs, and Profit Margin for Each Customer:**
- **Revenue Calculation**:
- Revenue for Customer A: $800 (40% of $2,000 balance)
- Revenue for Customer B: $320 (40% of $800 balance)
- **Cost Calculation**:
- **Allocated Costs for Transactions**:
- Customer A: 200 transactions x $1 = $200
- Customer B: 80 transactions x $1 = $80
- **Allocated Costs for Customer Support**:
- Customer A: 80 calls x $8 = $640
- Customer B: 4 calls x $8 = $32
- **Profit Calculation**:
- **Contribution Margin** (Revenue minus Variable Costs):
- Same as Revenue since Variable Costs are zero.
- **Profit Margin**:
- Customer A: $800 - ($200 + $640) = -$40
- Customer B: $320 - ($80 + $32) = $208
b) **One of the Customers is Unprofitable. What Can You Do About This Customer?**
- Options (Select all that apply):
- [ ] "Fire" the customer
- [x] Increase the interest rate
- [ ] You cannot do anything; about 40-50% of your customers will be unprofitable.
- [ ] Limit the number of customer-support calls
**Outcome if Customer A is "Fired":**
- Profit will:
- [x] Decrease by $40 in the long term
**Note:** Enter negative numbers with a minus sign (e.g., -200).
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