Tennair Corporation manufactures cooling system components. The company has gathered the following information about two of its customers: Evans Equipment and Rogers Refrigeration. Evans Equipment Sales revenue Cost of goods sold i General selling costs $ 229,000 102,000 37,000 23,800 General administrative costs Cost-driver data used by the firm and traceable to Evans and Rogers are: Customer Activity Sales activity Order taking Special handling Special shipping Customer Activity Sales activity Order taking Special handling Special shipping Cost Driver Sales visits Sales orders Units handled Shipments Evans Equipment 12 visits 31 orders 460 units 35 shipments Rogers Refrigeration $160,000 61,000 28,500 17,850 Pool Rate $ 970 278 44 460 Rogers Refrigeration 9 visits 36 orders 410 units 44 shipments Required: A. Perform a customer profitability analysis for Tennair. Compute the gross margin and operating income on transactions related to Evans Equipment and Rogers Refrigeration
Tennair Corporation manufactures cooling system components. The company has gathered the following information about two of its customers: Evans Equipment and Rogers Refrigeration. Evans Equipment Sales revenue Cost of goods sold i General selling costs $ 229,000 102,000 37,000 23,800 General administrative costs Cost-driver data used by the firm and traceable to Evans and Rogers are: Customer Activity Sales activity Order taking Special handling Special shipping Customer Activity Sales activity Order taking Special handling Special shipping Cost Driver Sales visits Sales orders Units handled Shipments Evans Equipment 12 visits 31 orders 460 units 35 shipments Rogers Refrigeration $160,000 61,000 28,500 17,850 Pool Rate $ 970 278 44 460 Rogers Refrigeration 9 visits 36 orders 410 units 44 shipments Required: A. Perform a customer profitability analysis for Tennair. Compute the gross margin and operating income on transactions related to Evans Equipment and Rogers Refrigeration
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Transcribed Image Text:Tennair Corporation manufactures cooling system components. The company has gathered the following information about two of its
customers: Evans Equipment and Rogers Refrigeration.
Evans
Equipment
Sales revenue
Rogers
Refrigeration
$ 160,000
61,000
Cost of goods sold
General selling costs
$ 229,000
102,000
37,000
23,800
28,500
General administrative costs
17,850
Cost-driver data used by the firm and traceable to Evans and Rogers are:
Customer Activity
Sales activity
Order taking
Special handling
Special shipping
Customer Activity
Sales activity
Order taking
Special handling
Special shipping
Cost Driver
Sales visits
Sales orders
Units handled
Shipments
Evans Equipment
12 visits
31 orders
460 units.
33 shipments
Pool Rate
$ 970
278
44
460
Rogers Refrigeration
9 visits
36 orders
410 units
44 shipments
Required:
A. Perform a customer profitability analysis for Tennair. Compute the gross margin and operating income on transactions related to
Evans Equipment and Rogers Refrigeration.

Transcribed Image Text:Required:
A. Perform a customer profitability analysis for Tennair. Compute the gross margin and operating income on transactions related to
Evans Equipment and Rogers Refrigeration.
Gross margin
Operating income
Evans
Equipment
Rogers
Refrigeration
B. Compute gross margin as a percentage of sales revenue. Then compute (1) general selling and administrative costs as a percentage
of gross margin and (2) total customer related costs (.e., costs that arise from sales visits, order taking, and special handling and
shipping) as a percentage of gross margin.
Note: Round your answers to 2 decimal places.
Gross margin
General selling and administrative costs
Customer-related costs
Evans
%
%
%
Rogers
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