Answered: A company produces an add for a TV…

Calculus: Early Transcendentals

8th Edition

ISBN:9781285741550

Author:James Stewart

Publisher:James Stewart

Chapter1: Functions And Models

Section: Chapter Questions

Problem 1RCC: (a) What is a function? What are its domain and range? (b) What is the graph of a function? (c) How...

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Question

Part A

H_0:>=13%,<= 170%,<=13%,>=1370%

H_A:>=13%,<= 170%,<=13%,>=1370%

Part B

P- Value is: .03, .25, .001, .053

Null Hypothesis: accepted/rejected

Company should decide to: continue broadcasting/cancel

Transcribed Image Text:A company produces an add for a TV marketing campaign. The marketing team decides that the ad will be tested in a TV network for a week, and if after a week there is evidence that less than 13% of the viewing public remembers the company brand, they will cancel it. The company samples a total of 1500 households and 170 claim that they remember the company's brand. Ho: the proportion of households that remembers the brand is [ Select] Ha: the proportion of households that remembers the brand is [ Select] The p-value is [ Select ] Assuming a 5% significance level, the null hypothesis can be [ Select] and the company should decide to [ Select] the add campaign.

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