A business buying situation in which the buyer named M/s. Anglo Fastners routinely reorders to purchase the materials for the factory without modifications is called as a. Modified rebuy b. Straight rebuy c. New task d. Systems Selling
A business buying situation in which the buyer named M/s. Anglo Fastners routinely reorders to purchase the materials for the factory without modifications is called as a. Modified rebuy b. Straight rebuy c. New task d. Systems Selling
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
A business buying situation in which the buyer named M/s. Anglo Fastners routinely reorders to purchase the materials for the factory without modifications is called as
a.
Modified rebuy
b.
Straight rebuy
c.
New task
d.
Systems Selling
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