_______ 7. Which of the following describes the PEST Analysis? A. A broad framework to help managers understand the environment in which their business operates B. A checklist to ask how political, economic, strategic or technological developments can influence an industry and a company C. A checklist for forecasting political, economic, strategic or technological factors D. A framework for strategic analysis of internal and external environment
_______ 7. Which of the following describes the PEST Analysis? A. A broad framework to help managers understand the environment in which their business operates B. A checklist to ask how political, economic, strategic or technological developments can influence an industry and a company C. A checklist for forecasting political, economic, strategic or technological factors D. A framework for strategic analysis of internal and external environment
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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_______ 7. Which of the following describes the PEST Analysis?
A. A broad framework to help managers understand the environment in
which their business operates
B. A checklist to ask how political, economic, strategic or technological
developments can influence an industry and a company
C. A checklist for
factors
D. A framework for strategic analysis of internal and external environment
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