6. What is the difference between the Industry potential and a Company's sales forecast? In the following example, the Industry potential is deemed to be 5 million potential customers. The Industry penetration for 2021 is trending toward 30% (and forecast to increase to 40% in 2022 and to 50% in 2023). Your company's market share in 2021 is trending toward 25% (and forecast to increase to 35% in 2022 and to 45% in 2023). How many customers is your company forecasting to serve for each year 2021 through 2023? Show your calculations.

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
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6. What is the difference between the Industry potential and a Company's sales forecast? In the
following example, the Industry potential is deemed to be 5 million potential customers. The
Industry penetration for 2021 is trending toward 30% (and forecast to increase to 40% in 2022 and
to 50% in 2023). Your company's market share in 2021 is trending toward 25% (and forecast to
increase to 35% in 2022 and to 45% in 2023). How many customers is your company forecasting to
serve for each year 2021 through 2023? Show your calculations.
Transcribed Image Text:6. What is the difference between the Industry potential and a Company's sales forecast? In the following example, the Industry potential is deemed to be 5 million potential customers. The Industry penetration for 2021 is trending toward 30% (and forecast to increase to 40% in 2022 and to 50% in 2023). Your company's market share in 2021 is trending toward 25% (and forecast to increase to 35% in 2022 and to 45% in 2023). How many customers is your company forecasting to serve for each year 2021 through 2023? Show your calculations.
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