5 possible ways of applying information technology to transform a business from a conventional platform to digital business operation, particularly in the aspects of managing the revenue and expenditure cycles.
5 possible ways of applying information technology to transform a business from a conventional platform to digital business operation, particularly in the aspects of managing the revenue and expenditure cycles.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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5 possible ways of applying information technology to transform a business from a
conventional platform to digital business operation, particularly in the aspects of managing the revenue and expenditure cycles.
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