5) motives for event sponsorship.
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“Many companies and businesses are willing to participate in the sponsoring of an event because of its various benefits.”
Discuss FIVE (5) motives for event sponsorship. (150 words)
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- How crucial is the event marketing and sponsorship is in any event? Augment your answers with examples.A hotel chain’s database has information on guests thatincludes demographics, number of visits, and roompreferences. Describe how the chain can use this information to develop several relationship marketing programs.How can it use a more general database to identify potentialcustomers and personalize its communications with them?What is the convention and incentive travel unit? And give an example of it.
- A firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Besides roofing, it could also provide an inexpensive carport covering for open-air parking lots. The firm has hired you as a consultant for the successful national launch of this product. You are required to present a report to the senior management describing when and where this product should be launched. Identify different segments of the market for launching this product. Recommend which segments of the product should be targeted first for maximum returns to the firm and support your recommendation.Describe THREE types of tourism events commonly found. provide example (150 words)You have been hired as an event marketing consultant by state medical association. Your charge is to increase attendance and revenue and to create greater awareness of the organization in the medical community.
- Your city is planning to open its new town hall and courthouse in six months. A big celebration is being planned. You have been asked to market the event, for maximum exposure and citizen participation. You have been told that a press kit is necessary, but that you should seek other marketing avenues as well. 1. What items may you include in your press kit? 2. What details must you include in your press release? 3. What other community assets may you solicit to support the marketing program?Choose a major sporting tournament e.g. (World Cup, Euros, Wimbledon, Olympic Games, Formula 1, Moto GP etc.) and along with a relevant brand/organisation/business create an outline of potential sponsorship activations/activities for the event that can be engaging for both the brand, event and event-goers.3) Suppose that Nyopoly, instead of attracting consumers on a one-by-one basis (as is done in Question 2), is considering an extensive promotional campaign. This campaign will cost $35,000 and is expected to attract 500 new customers, which consists of 100 Bargain Hunters, 200 Browsers, 100 Gift Givers and 100 Sophisticates. Do you recommend that Nyopoly implement this promotional campaign? Explain your answer (including a discussion of the short-term versus long- run effects of this promotion).
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