Homework Help is Here – Start Your Trial Now!
Business
Marketing
4.1 Think about each persona, the level of experience with such situations, computer expertise, the level of tolerance, and so on. Discuss that for each persona.

4.1 Think about each persona, the level of experience with such situations, computer expertise, the level of tolerance, and so on. Discuss that for each persona.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
See similar textbooks
icon
Related questions
Question
Goal: understanding users' needs and requirements Based on the fictional example provided by Cooper (1999), an inflight entertainment system called InFlight for Zoom Airways should include: At each seat, there will be a touch-screen/video console. . ● 36 films in five categories, 36 music channels, news, children's shows, games, and shopping. In Table below, the four main personas for the Zoom Airways. Table 1: The four main passenger personas. Name: Clevis McQuinn Age: 63 Class: Economy Clevis was born and still lives in a small town in Texas. He only flies once or twice a year to visit his daughter who lives in Boston. Clevis might be old, but he is still spry. He is slightly embarrassed about the touch of arthritis in his hands, but his mind is still very sharp. Clevis does not own a computer and does not know how to use one. He is firmly of the opinion that you can get by without one. Clevis had to start wearing glasses about 5 years ago, because his eyesight was starting to fail him. Name: Marie Dupart Age: 31 Class: Business Marie was born in France, but has been living and working in the USA for 6 years. She is bilingual, but English is her second language. Marie travels on business several times a year. She is a self-confident young woman, who is not afraid of modern gadgetry. She owns a PDA and an iPod. Marie does much of her shopping online. She is also very interested in the latest show business gossip in the entertainment media. Name: Chuck Burgstein Age: 52 Class: First Chuck is a resident of New York who flies almost every week. He is a member of the 100,000-mile club. He has an extremely hectic lifestyle and spends more than 100 nights a year in hotel rooms. Chuck expects service here and now, and has little tolerance for condescending or time- consuming activities. Chuck has strong opinions, which he is not shy to express. Even if he is usually right, other people do find his in-your-face manner somewhat irritating. Name: Erin Scott Age: 9 Class: Economy Erin lives in Austin, Texas and is going to stay with her aunt and uncle in upstate New York for two weeks. She is a little bit nervous, but also excited about travelling unaccompanied for the first time. Erin likes drinking fizzy orange Fanta. At home, she will often spend hours and hours on her computer playing Roblox. Based on the personas listed previously in a table, who is the Primary Passengers' Persona? To answer this question, you should answer the following question
Transcribed Image Text:Goal: understanding users' needs and requirements Based on the fictional example provided by Cooper (1999), an inflight entertainment system called InFlight for Zoom Airways should include: At each seat, there will be a touch-screen/video console. . ● 36 films in five categories, 36 music channels, news, children's shows, games, and shopping. In Table below, the four main personas for the Zoom Airways. Table 1: The four main passenger personas. Name: Clevis McQuinn Age: 63 Class: Economy Clevis was born and still lives in a small town in Texas. He only flies once or twice a year to visit his daughter who lives in Boston. Clevis might be old, but he is still spry. He is slightly embarrassed about the touch of arthritis in his hands, but his mind is still very sharp. Clevis does not own a computer and does not know how to use one. He is firmly of the opinion that you can get by without one. Clevis had to start wearing glasses about 5 years ago, because his eyesight was starting to fail him. Name: Marie Dupart Age: 31 Class: Business Marie was born in France, but has been living and working in the USA for 6 years. She is bilingual, but English is her second language. Marie travels on business several times a year. She is a self-confident young woman, who is not afraid of modern gadgetry. She owns a PDA and an iPod. Marie does much of her shopping online. She is also very interested in the latest show business gossip in the entertainment media. Name: Chuck Burgstein Age: 52 Class: First Chuck is a resident of New York who flies almost every week. He is a member of the 100,000-mile club. He has an extremely hectic lifestyle and spends more than 100 nights a year in hotel rooms. Chuck expects service here and now, and has little tolerance for condescending or time- consuming activities. Chuck has strong opinions, which he is not shy to express. Even if he is usually right, other people do find his in-your-face manner somewhat irritating. Name: Erin Scott Age: 9 Class: Economy Erin lives in Austin, Texas and is going to stay with her aunt and uncle in upstate New York for two weeks. She is a little bit nervous, but also excited about travelling unaccompanied for the first time. Erin likes drinking fizzy orange Fanta. At home, she will often spend hours and hours on her computer playing Roblox. Based on the personas listed previously in a table, who is the Primary Passengers' Persona? To answer this question, you should answer the following question
4.1 Think about each persona, the level of experience with such situations, computer expertise, the level of tolerance, and so on. Discuss that for each persona. 4.2 Based on 1. Who is the persona that his/her designed interface which is somehow tailored to his/her specifications will be acceptable to all the others? Why? 4.3 If the other passengers accept a design tailored mostly for the main persona, what are the restrictions or conditions to be met for this acceptance? Hint: as long as I got. I have no issue with that!
Transcribed Image Text:4.1 Think about each persona, the level of experience with such situations, computer expertise, the level of tolerance, and so on. Discuss that for each persona. 4.2 Based on 1. Who is the persona that his/her designed interface which is somehow tailored to his/her specifications will be acceptable to all the others? Why? 4.3 If the other passengers accept a design tailored mostly for the main persona, what are the restrictions or conditions to be met for this acceptance? Hint: as long as I got. I have no issue with that!
Expert Solution
steps

Step by step

Solved in 6 steps

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
SEE MORE TEXTBOOKS