Discuss4. What is the "subtext of the message?(What do you think is the hidden orunstated meaning?)5. What kind of lifestyle is presented?Is it glamorized? How?6. What values are expressed?7. What tools of persuasion are used?See "The language of persuasion"8. What messages are presented?Discuss this AdvertisementCokeCokeCokeCoca-Cola200live on the Coke side of lifeCoca-ColaCoke

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Answered: 4. What is the "subtext" of the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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4. What is the "subtext" of the message? (What do you think is the hidden or unstated meaning?) 5. What kind of lifestyle is presented? Is it glamorized? How? 6. What values are expressed?