4. Specific Environment - Using the Porter's Five Forces Model Bargaining Power of Suppliers Suppliers You are among the industry competitors Potential Entran 1. Threat of New Entrants Industry Competitors 5. Rivalry Among Existing Firms 3. Substitute 2. Bargaining Power of Buyers Buyers Threat of Substitute Products or Service

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Explain this diagram briefly at each point 

Specific Environment - Using the Porter's Five Forces Model
4. Bargaining Power of
Suppliers
Suppliers
You are among
the industry
competitors
Potential Entram
1. Threat of New Entrants
Industry
Competitors
5. Rivalry Among Existing
3.
Substitute
2. Bargaining Power of
Buyers
Buyers
Threat of Substitute
Products or Service
10
Transcribed Image Text:Specific Environment - Using the Porter's Five Forces Model 4. Bargaining Power of Suppliers Suppliers You are among the industry competitors Potential Entram 1. Threat of New Entrants Industry Competitors 5. Rivalry Among Existing 3. Substitute 2. Bargaining Power of Buyers Buyers Threat of Substitute Products or Service 10
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