4 8 01:58:18 In the book Essentials of Marketing Research, William R. Dillon, Thomas J. Madden, and Neil H. Firtle present the results study for a new wine cooler. Three hundred consumers between 21 and 49 years old were randomly selected. After samp beverage, each was asked to rate the appeal of the phrase Not sweet like wine coolers, not filling like beer, and more refreshing than wine or mixed drinks as it relates to the new wine cooler. The rating was made on a scale from 1 to 5, with 5 representing "extremely appealin representing "not at all appealing." The results obtained are given in Table 4.4. TABLE 4.4 Results of a Concept Study for a New Wine Cooler Rating Extremely appealing Probability (5) (4) (3) Total 151 91 36 13 9 Probability Male 68 51 21 7 Gender 3 Female 83 40 15 6 21-24 48 36 9 4 Age Group 25-34 66 36 12 (2) Not at all appealing (1) Source: W. R. Dillon, T. J. Madden, and N. H. Firtle, Essentials of Marketing Research (Burr Ridge, IL: Richard D. Irwin, Inc., 195 Based on these results, estimate the probability that a randomly selected 21- to 49-year-old consumer Click here for the Excel Data File (a) Would give the phrase a rating of 5. (Round your answer to 4 decimal places.) (b) Would give the phrase a rating of 3 or higher. (Round your answer to 4 decimal places.) 6 3 35-49 37 19 15 3 2
4 8 01:58:18 In the book Essentials of Marketing Research, William R. Dillon, Thomas J. Madden, and Neil H. Firtle present the results study for a new wine cooler. Three hundred consumers between 21 and 49 years old were randomly selected. After samp beverage, each was asked to rate the appeal of the phrase Not sweet like wine coolers, not filling like beer, and more refreshing than wine or mixed drinks as it relates to the new wine cooler. The rating was made on a scale from 1 to 5, with 5 representing "extremely appealin representing "not at all appealing." The results obtained are given in Table 4.4. TABLE 4.4 Results of a Concept Study for a New Wine Cooler Rating Extremely appealing Probability (5) (4) (3) Total 151 91 36 13 9 Probability Male 68 51 21 7 Gender 3 Female 83 40 15 6 21-24 48 36 9 4 Age Group 25-34 66 36 12 (2) Not at all appealing (1) Source: W. R. Dillon, T. J. Madden, and N. H. Firtle, Essentials of Marketing Research (Burr Ridge, IL: Richard D. Irwin, Inc., 195 Based on these results, estimate the probability that a randomly selected 21- to 49-year-old consumer Click here for the Excel Data File (a) Would give the phrase a rating of 5. (Round your answer to 4 decimal places.) (b) Would give the phrase a rating of 3 or higher. (Round your answer to 4 decimal places.) 6 3 35-49 37 19 15 3 2
A First Course in Probability (10th Edition)
10th Edition
ISBN:9780134753119
Author:Sheldon Ross
Publisher:Sheldon Ross
Chapter1: Combinatorial Analysis
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In the book Essentials of Marketing Research, William R. Dillon, Thomas J. Madden, and Neil H. Firtle present the results of a concept
study for a new wine cooler. Three hundred consumers between 21 and 49 years old were randomly selected. After sampling the new
beverage, each was asked to rate the appeal of the phrase
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Graw
Hill
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Not sweet like wine coolers, not filling like beer, and more refreshing than wine or mixed drinks
as it relates to the new wine cooler. The rating was made on a scale from 1 to 5, with 5 representing "extremely appealing" and with 1
representing "not at all appealing." The results obtained are given in Table 4.4.
TABLE 4.4 Results of a Concept Study for a New Wine Cooler
!
1
Rating
Extremely appealing
Probability
Probability
Q
A
2
N
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91
(3)
36
(2)
13
Not at all appealing
(1)
9
Source: W. R. Dillon, T. J. Madden, and N. H. Firtle, Essentials of Marketing Research (Burr Ridge, IL: Richard D. Irwin, Inc., 1993), p. 390.
Based on these results, estimate the probability that a randomly selected 21- to 49-year-old consumer
Click here for the Excel Data File
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(c) is in the 21-24 age group; the 25-34 age group; the 35-49 age group. (Round your answer to 4 decimal places.)
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